Privacy Policy

SAEL Digital (“Sael Digital,” “Sael,” "SAEL," “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

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This Privacy Policy explains how Sael Digital collects, uses, discloses, protects, and retains personal information when you visit our website, communicate with us, book a Discovery Session, request information, or otherwise interact with our services.

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By using our website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy.

Privacy Policy

About SAEL Digital

SAEL Digital is a marketing strategy and digital consulting business that helps organizations develop clearer marketing strategies, strengthen their digital presence, identify growth opportunities, and implement purposeful marketing initiatives.

For privacy-related questions or requests, you may contact us using the information provided in the Contact Us section of this Privacy Policy.

What Is Personal Information?

For purposes of this Privacy Policy, “personal information” generally means information about an identifiable individual.

Depending on how you interact with SAEL Digital, this may include information such as:
 
Your name
Email address
Telephone or WhatsApp number
Company or organization name
Job title or professional information
Website or social media information you provide
Information contained in messages or inquiries you send to us
Information you provide when booking a Discovery Session
Information about your marketing needs, objectives, or business challenges
Information submitted through forms on our website
Information relating to your interactions with our website
Technical information such as IP address, browser type, device information, and approximate geographic information
Website usage information collected through analytics technologies
 
We do not intentionally request sensitive personal information through our website unless it is reasonably necessary for a specific purpose and appropriate safeguards are in place.

Information We Collect

Information You Provide Directly

We may collect personal information when you:
 
Complete a contact form
Book a Discovery Session
Contact us by email
Contact us through WhatsApp or another communication platform
Request information about our services
Subscribe to communications, where applicable
Submit a business inquiry
Communicate with us regarding a potential or existing engagement
Provide information as part of a client engagement
You are generally free to choose whether to provide personal information. However, certain information may be necessary for us to respond to your inquiry or provide a requested service.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically.

This may include:
IP address
Browser and operating system
Device type
Pages visited
Approximate time spent on pages
Referring website
General website interaction information
Date and time of access
 
This information may be collected through cookies, analytics tools, pixels, tags, or similar technologies.

How We Use Personal Information

We may collect and use personal information for purposes including:
 
Responding to inquiries
Scheduling and managing Discovery Sessions
Communicating with prospective and existing clients
Understanding your business needs
Providing consulting and marketing services
Preparing proposals and recommendations
Delivering contracted services
Improving our website and services
Understanding website traffic and user behaviour
Measuring marketing and advertising performance
Sending requested communications
Managing our business relationship with you
Preventing fraud, abuse, or unauthorized activity
Maintaining the security of our website and systems
Complying with legal and regulatory requirements
Establishing, exercising, or defending legal claims where necessary
 
We will not collect, use, or disclose personal information for purposes that are unrelated to the purposes identified at the time of collection unless permitted or required by applicable law or we obtain appropriate consent.

This approach is consistent with Canadian privacy principles concerning identifying purposes, meaningful consent, limiting collection, and limiting use and retention.

Consent

Where required by applicable law, SAEL Digital will obtain meaningful consent before collecting, using, or disclosing personal information.
Depending on the circumstances, consent may be express or implied where permitted by law.
By voluntarily submitting information through our website for a stated purpose, for example, submitting a contact form to request information, you consent to our collection and use of that information for the purpose for which it was provided.
Where we intend to use personal information for a materially different purpose, we will seek additional consent where required.
You may withdraw consent in certain circumstances, subject to legal or contractual restrictions and reasonable notice.
To withdraw consent or ask questions about your consent, contact us using the information below.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve functionality, understand website usage, remember preferences, and measure marketing performance.

Cookies may be used for purposes such as:
 
Website functionality
Analytics
Performance measurement
Advertising and marketing measurement
Understanding how visitors interact with our website
 
Third-party services used by SAEL Digital may also place cookies or similar technologies on your device.
Depending on the technologies implemented on the website, these services may include website analytics, scheduling, advertising, social media, hosting, or other technology providers.
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
Where applicable law requires consent for particular cookies or tracking technologies, SAEL Digital will provide an appropriate consent mechanism.

Third-Party Service Providers

We may use third-party service providers to operate our website and business.

These providers may include services for:
 
Website hosting
Website analytics
Appointment scheduling
Email
Forms
Customer relationship management
Cloud storage
Payment processing
Advertising and marketing
Communications
Website security
 
We may provide these service providers with access to personal information only where reasonably necessary for them to perform services on our behalf.
We expect service providers that process personal information for SAEL Digital to use appropriate safeguards and handle information in accordance with applicable privacy requirements.
Canadian privacy guidance recognizes that organizations remain responsible for protecting personal information even when processing is outsourced to third parties.

International Processing

Some of our third-party service providers may store or process information outside Canada.
Where personal information is transferred to another country, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, or government authorities in accordance with applicable laws.
SAEL Digital will take reasonable steps to ensure that personal information transferred to third-party service providers is appropriately protected.

Disclosure of Personal Information

We do not sell your personal information.

We may disclose personal information where reasonably necessary:
 
To service providers working on our behalf
To professional advisors, such as lawyers, accountants, or insurers
To comply with legal obligations
To respond to lawful requests from authorities
To protect the rights, property, or safety of Sael Digital or others
In connection with a corporate transaction, such as a merger, acquisition, financing, or sale of assets
Where you have otherwise provided appropriate consent
 
We limit disclosure to what is reasonably necessary for the applicable purpose.

Retention of Personal Information

SAEL Digital retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, satisfy contractual or business requirements, resolve disputes, maintain appropriate business records, and comply with legal obligations.
When personal information is no longer required, we will take reasonable steps to securely delete, destroy, or anonymize it, subject to applicable legal and operational requirements.

Safeguarding Personal Information

We take reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, or destruction.

These safeguards may include:
 
Access controls
Password and authentication protections
Secure technology platforms
Limiting access to personal information
Security monitoring where appropriate
Secure storage practices
Employee or contractor confidentiality obligations where applicable
 
However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Privacy Breaches

If SAEL Digital experiences a privacy breach involving personal information, we will assess the incident and take appropriate steps in accordance with applicable law.
Where legally required, we may notify affected individuals and/or the appropriate privacy regulator.
We may also take steps to contain the breach, investigate its cause, mitigate potential harm, and prevent similar incidents.

Accessing or Correcting Your Personal Information

Subject to applicable law, you may request access to personal information that SAEL Digital holds about you.
You may also request that inaccurate or incomplete information be corrected.
To make an access or correction request, please contact us using the information below.
We may need to verify your identity before responding to a request.
Canadian privacy principles generally provide individuals with rights to access personal information held by an organization and request corrections where appropriate.

Privacy Complaints

If you have a concern about how SAEL Digital has handled your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.
We will review privacy complaints and respond within a reasonable period.
If you are not satisfied with our response, you may have the right to contact the applicable privacy regulator.
For organizations subject to PIPEDA, individuals may contact the Office of the Privacy Commissioner of Canada.

Children's Privacy

Our website and services are intended for businesses, professionals, and general audiences and are not directed toward children.
We do not knowingly collect personal information from children through our website.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.

Third-Party Websites

Our website may contain links to third-party websites or services.
SAEL Digital is not responsible for the privacy practices, security, content, or policies of third-party websites.
We encourage you to review the privacy policies of any third-party website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, technology, services, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
Where required by law, we will provide additional notice or obtain consent for material changes.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

SAEL Digital
Email: contact@saeldigital.com
Website: www.saeldigital.com
Privacy Contact: Eliane Santos, Founder & CEO

We aim to make our privacy practices clear, accessible, and understandable.